How do customers find your website?
Many businesses make careful and deliberate efforts to get potential buyers to their website. They can include online ads, social campaigns, search engine optimisation, or writing interesting feature content. Other businesses don't. Their traffic is a byproduct of their other activities – things like word of mouth from happy customers, offline marketing, or good old fashioned networking.
However you're managing it – and whether you get a little traffic or a lot – nobody shows up by sheer accident.
Are you making the most of your opportunity to attract customers? That hinges on your copy; 'copy' is just business jargon for the words on your website or other marketing materials. Great website copy is the difference between getting the clicks and getting the sales.
There are two kinds of business owner who need to understand what makes great website copy.
The first is the business owner who will be writing the words for their website themselves. Whether that's because you don't have the budget for a copywriter, or because you'd just rather have control of it.
The second is the business owner who intends to pay someone else to write for them.
Because if you don't know what you should look for in a copywriter, it's going to be that much harder to find it. And from a copywriter's point of view: my favourite clients to work with are the ones who could do a half-decent job on their own. They come to me not because they can't manage it, but because they have other things to deal with, and because they know it's worth it to get their words just that little bit better.
How Do You Learn About Website Copywriting Then?
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